Beautiful Bodies
What is the most important factor that successful women should have? The answer will never be the same; it varies on the time period, on woman’s living conditions, on her age and social status. But then ask someone if human’s expectations of feminine beauty has been vigorously shaped by TV, advertisements, and fashion broadcasting. No matter who you ask, men or women, young or old, the answer will always be “yes”. And it won’t be an exaggeration to say that for the last 30 years, social media has been actively convincing people that fitting into the standards of modern beauty will immediately make life glamorous and exciting. At one point of her life, any woman wishes to become more beautiful than she already is, either if that woman is a kindergarten girl who dreams to be as charming as her beloved Disney princess, or a middle – age housewife who wishes to escape into the fun and carefree world of the glossy magazine that she reads while waiting in the grocery store line. So, what is the most important factor that successful women should have? Intelligence, sense of humor, creativeness, kindness. But perhaps, the most frequent answer nowadays would be “beauty”.
Naked, out of shape, breastfeeding women with stretch marks on their bellies can hardly fit into conception of being beautiful. Or, at least, that is how most of the Facebook users think, according to the Huffpost article that posted a controversial picture made by American photographer Jade Beall. The picture, called “Beautiful Bodies” displays a group of naked breastfeeding mothers whose bodies are far from being perfect. According to the article, most people find this image extremely disturbing and ridiculous, meaning that breastfeeding is something that should be done in private and that it is inappropriate for mothers to show their post-birth bodies. Some internet users even viewed this picture as women’s sick attempt to attract male audience. But upon a closer examination, it is obvious that the message Beall has tried to convey through her art is neither vulgarity nor irrational motherhood. No Photoshop, no makeup, or bright clothes; just mothers standing straight and confident. Their fearless stares at the camera lead to the strong and powerful message “Love yourself, don’t hide, make your own standards of beauty.” In her picture “Beautiful Bodies,” Jade Beall has used several of powerful rhetorical appeals, such as pathos, ethos, and logos to convey the message that every woman should embrace her unique look and should never be embarrassed of her imperfections, because every woman is uniquely beautiful, especially mothers.
Even at the first glance, the controversial picture quickly catches the audience’s attention by appealing to their emotions. Some people get frustrated, some become interested in a deeper meaning, and some are confused by such unusual representation of feminine beauty. However, through the use of pathos appeal, Beall has tried to target other two, no less important emotions which are respect and love. The picture gains audience’s respect through the way models are posing. Despite the fact that they don’t wear any clothes, women don’t look embarrassed and they don’t hide their faces. Instead, they just stand in their casual positions as if they don’t even care about their body imperfections. It is possible that some of these women were recognized by their neighbors the other day, maybe they were blamed for their action, and perhaps they even gained a bad reputation after this photo was taken. However, through this bold move of posing naked for the famous photographer, these models conveyed a very powerful message: there is no need to hide from who you are. They motivated those girls and women to embrace their appearance and to be proud of who they are even if they don’t fit into the standards of modern beauty. Because of models’ courage and sacrifice to do that, they gained an enormous respect of the audience. Another, no less important emotion that picture targets is love. Newborns babies, calm, friendly looking breastfeeding mothers, and absence of clothes brings the atmosphere of peace and nature. Such ambiance resembles a very popular movement of hippies – people for whom the main factor in life was love and peace, rather than social opinion and aggression. Through the use of pathos, picture does a great job of bringing out audience’s emotions and making them feel connected to the picture.
After the first flush of emotions and a closer examination of the picture, one can notice that in order to emphasize her message that every woman is uniquely beautiful, Beall also effectively uses ethos rhetorical appeal. Ethos, which is conveyed through the overall ambiance of the picture, is known as the credibility the picture holds and to what extend the audience believes in it. Models have no makeup, no clothes, no shoes, some of them are not very young and all of them hold their children. The main purpose of such staging is to vanish the preconceived idea and stereotypes of a social status. Audience doesn’t know these women, it cannot make any assumptions or judgments based on their outfits. The only fact that audience does know is that these women are mothers, who have wrinkles, stretch marks, excessive weight and other kinds of body imperfections. Because the picture is not Photoshopped, it easily persuades the audience to believe in its credibility. Thus, audience can see that these women are not superficial – they are just normal women who you can meet outside in the park, in the restaurant, in the grocery store, or even see in the mirror – yourself. Through such use of ethical appeal, Beall showed that no matter which social class or race women might come from, all of women are normal human beings, and none of them are perfect, but that doesn’t mean that they have to always be embarrassed of their body imperfections. Instead, women should be proud of their looks, just like these women on the picture are proud of their bodies.
Along with ethos and pathos, Beall also uses logos rhetorical appeal. Logos appeal can also be described as logical because it persuades audience by the use of reasoning. Picture appeals to logos through the image of breastfeeding mothers. According to the comments left on the Huffpost article, a lot of internet users stated that breastfeeding has to be forbidden in public places. Ironically, on the contrast of such comments and her image of breastfeeding mothers, Beall has showed that people began forgetting about the simple logic of motherhood. It is logical that milk comes from the mother, but not right from the bottle. It is logical that mothers have stretch marks after childbirth and that their bodies cannot be photoshopped in real life. Constantly surrounded by deceptive advertisements and social media, we began forgetting about what is natural and what is not. People’s conception of logic has shifted and flipped. Otherwise, why would they normally react to the casual magazine cover that displays half naked celebrities while forbidding women such a natural thing like breastfeeding their babies in the parks or restaurants? Or maybe these people think that breastfeeding is more unpleasant than the broadcast of apocalyptic TV series, where actors blow and splash out brains of zombies and ruthlessly kill each other? And while people might have different answers to these question, Beall shows that it is perfectly natural and logical for mothers to breastfeed their babies and to have body changes after the childbirth.
Jade Beall’s picture “Beautiful Bodies” is a breakthrough in the human understanding of beauty. The purpose of this picture, as some people think is not to motivate women to breastfeed naked or to discourage them to be in a good shape. The message that this pictures tries to convey is that every woman is beautiful in her own, unique kind of way. There is no need to define yourself as fat or unattractive just because you don’t look like a model in the magazine. Beall asks women to stay confident, don’t be self-conscious and create their own standards of beauty. The body of ever woman is beautiful, especially the body of mother.
Work Cited
Caroline Bologna “Photographer’s Picture Celebrates ‘Diverse Bodies Feeding Their Babies’ — Despite What The Haters Say.” HuffPost,com. Prents, 12 Feb. 2015. Web. 19 Feb 2015